Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies.
International Journal of Development Issues
The drivers of economic growth in China and India: globalization or financial
development?
Magda Kandil, Muhammad Shahbaz, Mantu Kumar Mahalik, Duc Khuong Nguyen