Here below listed are the important aspects about Unit Ten.

1.Advertising: The Selling of a Product

Advertising method: One of the most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show us who we aren’t and what we don’t have. Advertisements are always exaggerate people’s shortcomings. Advertisements make us afraid that people won’t like us and we are not perfect enough.

Advertising psychology: Psychologists help advertisers study the way consumers think and people’s like. They could find out the reasons why people like this product instead of another.

2.Smart shopping

There are four advice for shopping.

The first advice is never go into a supermarket hungry. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to.

The second one is to buy generic items instead of famous brands. Generic items in supermarket come in plain packages. These products are cheaper because manufactures don’t spend much money on packaging or advertising.

The third one is that wise consumers read magazines advertisements and watch TV commercials with one advantage: knowledge of the psychology behind the ads.

The last suggestion is when you are in trouble, you can turn to laws for help. The false and misleading advertising and products are against laws.