I. Choose the best answer to the blank. (3%×10=30%)

1. Although the criminal is arrested, his ______ for murder is not known.

A. purpose       B. motive        C. goal       D. reason

2. Companies compete with each other by trying to create a good ________.

A. corporation       B. self        C. self-image      D. fame

3. On January 1st many people make a New Year ______.

A. intention       B. determination        C. dedication      D. resolution

4. The accident _____him of his sight and the use of his legs.

A. excluded      B. disabled    C. deprived    D. gripped

5. The host became very _______ with harsh words when he heard negative comments on his style.

A. friendly        B. aggressive        C. attacking      D. cold

6. The manager directly told his workers, “We cannot ______ such a big loss. The only choice we have is to succeed.”

A. afford        B. have         C. experience          D. suffer

7. Items on __________ are always sold well.

A. fashion        B. trend          C. discount        D. shelves

8. It is urgent that we lend a _______ hand to people in the disaster.

A. friendly      B. kind        C. generous       D. helping

9. The ______ crown jewels are kept in the Tower of London.

A. valued        B. valueless        C. invaluable       D. worthy

10. The criminal was released in _______ of his good behavior.

A. case        B. way         C. view      D. event

II. Choose suitable answers to the questions. Thereisusually more than one correct answerto each question. (3%×10=30%)

1. “This product makes clothes whiter than white!” means _______.

A.This product is only for clothes that are white.

B.This product will clean clothes well.

C.This product will change the color of clothes.

D.This product will produce the best washing effects.

2.“Our teeth aren’t white enough. Our hair isn’t shiny enough. Our clothes aren’t clean enough” implies ______.

A.We should wash our clothes with toothpaste and shampoo.

B.To improve ourselves, we should immediately buy the products in the commercials.

C.We should go to a psychologist to talk about our problems.

D.We are imperfect, with several defects which can be improved with certain products.

3.In the commercial, she tries Zoom toothpaste and immediately the whole football team falls in love with her. It suggests ______.

A.According to commercials, people will like you better if you use their products.

B.Zoom toothpaste is the best in the world.

C.Good and white teeth are helpful in attracting others’ attention.

D.Football players often fall in love with actresses in commercials.

4.A modern young woman might like to think that she looks like a beautiful movie star, which indicates ______.

A.A modern young woman wants to be as attractive as possible.

B.Most modern women have the strong desire to become beautiful.

C.Every modern young woman wants to act in movies.

D.Most modern women think that they are beautiful.

5.A middle-aged man might want to see himself as a strong, attractive athlete, which means _____.

A.All middle-aged men are in good physical health.

B.Men also hope to have a beautiful and strong appearance.

C.Men usually want to look as attractive as possible.

D.Older men should all get exercise in the gym.

6.Advertising ______.

A.informs consumers about new products on the market

B.gives information about the products

C.tells the truth about each item

D.confuses our sense of reality

7.The methods advertisers use to get us to buy their products are ____.

A.to make us feel dissatisfied with ourselves

B.to let us realize our imperfect lives

C.psychological analysis

D.the wanting of a good self-image

8.Psychologists have found that ______.

A.certain colors on the package of an attractive a product will cause people to reach out and take that package

B.certain words attract our attention

C.customers are able to afford the products

D.they like the product

9. People who believe that advertising does not affect them probably do not realize _____.

A. the powerful effect of advertising

B. billions of dollars that advertisers spend each year

C. the aggressive competition in advertising and marketing

D. the popular trend

10. What makes consumers buy one brand instead of another?

A. TV commercials                   B. Brands

C. Newspaper advertisements           D. Publication

 

III. True or false questions. (2%×20=40%)

Section A

1._____ Advertising influences us to buy one kind of product instead of another.

2._____ Advertisements always provides us with important information about products.

3._____ Wanting a good self-image is a powerful reason for choosing products.

4._____ If you use Zoom toothpaste, there will be no more problems in your life.

5._____ The “Psychology of Selling” is important to business.

6._____ The “information” told in advertisements is actually very often misinformation.

7._____ Fear is a positive motive for buying a product.

8._____ Advertisers write specific ads to make certain groups of people choose their product.

9._____ Many people believe that they are deeply affected by advertising.

10._____ Fear of being unpopular and having no friends can push customers to buy certain products.

Section B
Read the following passage and then answer the questions.

 

Luggage

We ask you to keep luggage down to one medium-sized suitcase per person, but a small suitcase can also be taken onto the coach.

 

Seat Allocation

Requests for particular seats can be made on most coach breaks when booking, but since allocations are made on a first-come-first-served basis, early booking is advisable. When bookings are made with us, you will be offered the best seats that are available on the coach at that time.

 

Travel Documents

When you have paid your deposit we will send to you all the necessary documents and labels, so that you can receive them in good time before the coach break departure date. Certain documents, for example air or boat tickets, may have to be kept and your driver or guide will then give them to you at the proper time.

Special Diets

If you require a special diet you must tell us at the time of booking with a copy of the diet. This will be reported to the hotel or hotels on your coach break. But on certain coach breaks, the hotels are of tourists class. They may not have the full facilities to prepare special diets. Any extra costs incurred must be paid to the hotel by yourself before leaving the hotel.

Entertainment

Some of our hotels arrange additional entertainment which could include music, dancing, film shows, etc. They are all arranged by the hotel, but not guaranteed and could be withdrawn for some reasons.

11. _____ If you want to sit in the front of the coach, you should arrive early on the departure date.

12. _____ If you need a special diet, you should inform the hotel when you arrive.

13. _____ Entertainment is arranged by the coach company.

14. _____ The performance is arranged by the hotel, but may be cancelled.

15. _____ All the necessary documents and labels will be sent to you before you have pay your deposit.

16. _____ Requirements on special diets will always be satisfied on the travel journey.

17. _____ All the information above is likely to be given before the time of booking.

18. _____ Large-sized luggage is not preferred for this travel.

19. _____ Any extra costs incurred by special diets are covered by the hotel.

20. _____ When bookings are made with us, you will be offered the best seats that are available on the coach at that time.