Unit Ten Advertising and Consuming
Passage 2 Smart Shopping
Background introduction: shopping online
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over theInternet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C)online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B)online shopping. A typical online store enables the customer to browse the firm's range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.
Para. 1
Manufacturer—person or firm that manufactures things 制造商；工厂主；制造厂
Discount—[U,C] amount of money taken off the cost of sth 折扣 at a discount 打折扣；减价
Consumerism—[U] protection of consumers’ interests 消费者利益的保护
Compare—compare A and B; compare A with/to B 比较 E.g. If you compare her work with his, you’ll find hers is much better.
Generic—shared by or including a whole group or class; not specific 属的；类的；一般的 E.g. The generic term for wine, spirits, and bear is ‘alcoholic beverages’.
Plain—not decorated or luxurious; ordinary and simple 不矫饰的；朴素的；普通的；平凡的；简单的 E.g. A plain but very elegant dress
A piece of advice 一条意见， advice 是不可数名词，要用piece修饰
Grocery store 杂货店
Small print 小字体印刷
On sale being offered at a reduced price 廉价出售
Name brands famous brands名牌
Dressing room 试衣间
Never go into a supermarket hungry! 永远都不要在饥饿时到超市去。
Check out 检查，察看
Read the list of ingredients on the back. 阅读背面的成分表。
You should examine the prices of both of different brands and different sizes of the same brand. 你因该研究不同品牌的价格，以及同一品牌、大小不同的商品价格。
Q: Why do mothers advise their children not to go to a supermarket hungry?
Because, if you go shopping for food before lunchtime, you’ll probably buy more than you plan to.
Para. 2 - Para.3
Generic items 普通商品
Discount clothing stores 打折服装商店
Knowledge of the psychology behind the ads 了解广告背后的心理战术
Is the advertiser hiding something in small print at the bottom of the page? 广告商在页面底部小字体部分是不是隐藏了什么？
Q: What advice can you give a friend who wants to go shopping?
First, check out the weekly newspaper ads. Find out the items that are on sale and decide if you really need those things. In other words, don’t buy anything just because it’s cheaper than usual. Next, in the market, carefully read the information on the package, and don’t let words like “New and improved” or “All Natural” on the font of a package influence you. Instead, read the list of ingredients on the back. Third, compare prices; that is, examine the prices of both of different brands and different sizes of the same brand.
Para. 4
it doesn’t run out of them right away （商品）不会立刻卖光
If a product is used or defective 一件产品是否用过或有缺陷
Q:What are the ways to protect consumers?
If people are in trouble when buying something, he can turn to laws for help. For example, if the products are not consistent with those in the advertisements, you can call for police legally. Because these false and misleading behaviors are against the law.
